Facebook introduces video metrics, with ability to see those who viewed whole video and data breakdowns
Currently on Facebook, you can only see how many people started watching your video. That is set to change, as the social giant announces new video metrics.
Set to roll out over the coming weeks, tools will include unique views, the average duration of the video view and audience retention.
There will also be the opportunity to break down data by age, gender and country, to tell if the target market is being hit with the video.
Announcing the changes, Facebook said: “We’ll show both the total number of video views and the number of people who watched your video. A “video view” is defined as a view of three seconds or more and will appear for all videos, including those that come to life as people scroll through News Feed. We’ve also renamed the “video plays” metric “clicks to play video.” These register after a person has clicked to play a video and it has started.”
Video metrics will be available for all paid and organic videos uploaded directly to Facebook Pages.
