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Why luxury shopping platform Farfetch is so serious about the Middle East

Why luxury shopping platform Farfetch is so serious about the Middle East

DUBAI: Tunisian model Sonia Ben Ammar — a rising star in the fashion world — just sat down with Paper magazine to talk more about her foray into the world of music.

The 20-year-old budding singer grew up in Paris before moving to Los Angeles and has walked the runway for the likes of Chanel and Carolina Herrera.

Her first passion, however, seems to be music — the model unveiled her debut single “Joyride” in September and released her second single, “Games,” last week.

“I am so happy that GAMES is finally out!!!! Been impatiently waiting for you to hear it. I hope you love it and thank you to the wonderful people that helped make this song (sic),” Ammar posted on Instagram about the haunting song.

Ammar’s four-track debut EP is set to be released on Nov. 8 and was executive produced by Daheala, who has worked with the likes of The Weekend and Halsey.

Ammar spoke to US magazine Paper about her latest track and her career in music.

“‘Games’ is, in my opinion, one of the more fun songs of the EP. It’s a little bit more upbeat, contrasting the darker lyrics. It still has that nostalgic feel the rest of the music has. Basically, it’s about heartbreak and experiences growing up and finding who I am as a person in particular with regards to the relationships around me and specifically love,” she said.

The model and musician released her latest track last week. (AFP)

“The EP doesn’t really have a title — it’s called EP 1,” she told the magazine of the upcoming release. “The theme I wanted stemmed from my life and my growth. It’s a darker theme but it’s driven by heartbreak, betrayal, growth.”

Ammar, who splits her off-runway time between Paris and Los Angeles, made her runway debut in 2017 for Miu Miu and quickly found herself in demand from some of the biggest labels around. Aside from her modelling career, she has also appeared in a couple of French movies — a family affair as her parents are Tunisian director Tarek Ben Ammar and actress Beata.

Ammar credits her youth for setting her apart from other artists on the scene.

“The fact that I grew up overseas and had a childhood in Paris…that really influenced me and influenced my taste. My open-mindedness on the world and my views. I feel like I bring that to my music, and I bring a different taste of my childhood and what I grew up listening to in that whole world,” she said.

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